大分類

マーケティング

中分類

日本ライフライン株式会社に在職中

小分類

医療機器マーケティング・営業・プロモーション

詳細

心臓血管外科・血管外科・循環器内科・放射線科・脳神経外科

医療機器業界で約20年働いています。テルモ株式会社にて循環器内科と放射線科、脳神経外科のカテーテル製品の営業を6年経験した後、心臓血管外科のインプラントデバイスを中心にマーケティング部を経験し、日本ライフライン株式会社に転職後も心臓血管外科分野の事業部にてマーケティング部に所属しております。具体的には、人工血管、人工弁、ステントグラフト(TEVAREVAR)、医療用接着材(止血材・止血剤)、体外循環ポンプ、エクモ、PCPS、再生シート、人工心臓などの製品に関わってきました。海外企業からの輸入、国内製品の輸出にも関わってまいりました。製品内容だけでなく、この特殊な業界の裏事情や失敗談などもお話しできると思いますので、宜しくお願い致します。

 

 

具体的な経験の内容】

心臓血管外科分野における、マーケティング、海外の最新医療機器の輸入、国内製造の医療機器の治験から薬事承認、海外企業との契約締結、輸出、国内外の販売部門の立ち上げ、PMS(市販後調査)までのストリームラインを経験しています。コロナ禍における国内マーケティング戦略としてオンラインセミナー、Web説明会、Web学会の運営を行っています。

 

 

【お役にたてそうと思うご相談分野】

医療機器業界での国内外での販売戦略、マーケティングなど、現場の状況をお伝えしながら具体的なお話ができると思います。

こちらのExpertとのミーティングを行う場合は、禁止行為、個人情報の扱い等を利用規約、プライバシーポリシーでご理解の上、これらに同意の上でお申し込みください。お申し込み後、ミーティングリクエストは簡単な操作でできます。ミーティングが成立しますと、あなたが新規登録時に入力されたメールアドレスにWEB会議案内が届きます。

Oops! Something went wrong while submitting the form.

Major classification

Middle classification

Subcategory

detail

SUMMARY

*Worked as a sales representative in TERUMO interventional cardiology group for 5 years

*Worked as a marketing leader in TERUMO cardiovascular surgery department for 7 years

*Working as a manager of cardiovascular surgery marketing department in Japan Lifeline and made No.1 market share of vascular prosthesis and stent-graft system for cardiovascular surgery in Japan.

 

 

 

WORK EXPERIENCE  

 

Japan Lifeline Co., Ltd. - Tokyo, Japan                                                          Mar/2014 – Presence

Marketing manager of Cardiovascular Surgery Group

• Managed 4 people.

             •  Introduced a brand new device named FROZENIX open stentgraft system to cardiovascular surgery

               and achieved No.1 market share in Japanese market.(Approx. $30mil., 3,000 units sales per a year)

• Started up the multi-center study named ‘J-Orchestra’ of FROZENIX product and 43 centers joined.

• Executed over 20 seminars about Frozenix in major conferences and expanded the market with the                   

 result that Frozenix is now used in 500 heart centers in Japan.

• Made clinical review journal named ‘FROZENIX FACTS’ and over 10 clinical papers were published.

• Took 5 KOL surgeons abroad and held proctoring lectures about FROZENIX at European

       congresses and heart centers in Italy and Germany.

•             Set up the distribution network in Europe for exporting FROZENIX(CE marking is coming soon).

•             Made No.1 market share(70%) for artificial vascular prosthesis named ‘J-Graft SHIELD NEO’

       in thoracic and thoracoabdominal field.(Approx. $20mil., 14,000 units sales per a year)

 

 

TERUMO – Tokyo, Japan                                                                                Jul/2007 – Feb/2014

Cardiovascular Marketing

•             Took over the artificial vascular prosthesis business in Japan after Vascutek company aquisition.

•             Launched a new vascular prosthesis named ‘Triplex’ manufactured in Japan.

•             Set up the educational system in Vascutek company and wet-lab training for sales representatives.

•             Provided animail-lab training course for cardiovascular surgeons at Pranex training center.

•             Made a couple of customized grafts for KOL.(Short skirt valsalva graft and trifurcated graft)

•             Arranged global events for Japanese cardiovascular surgeons with Vascutek company

             at EACTS and AATS every year.

•             Set up the multi-center study with 6 centers about dilatation rate of vascular graft and presented

             in a major conference

•             Created the ‘Valve-Graft matching chart’ with St. Jude medical, Medtronic and Edwards Lifescience

              to do optimal sizing for Bentall procedure

•             Got 40% market share in a segment of polyester vascular prosthesis in Japan

•             Launched a new hemostasis product named Hydrofit in Japan.

•             Continued stable business of blood cannulae and artificial lung machine for cardiopulmonary

       circulation.

 

 

TERUMO – Tokyo, Japan                                                                                Apr/2002 – Jun/2007

Interventional Cardiology Sales

•             Obtained sales skills of interventional catheter business for cardiology, radiology and neurosurgery.

•             Obtained clinical imaging skill by using IVUS system in cath-lab.

•            Made a strong relationship with cardiologists.

•            Did product training courses for distributors in every month..

•             Introduced Perclose AT hemostatic device from Abbott company as a sales promotor and 

             popularized it in Hokkaido area.

 

 

EDUCATION

Sophia University, Tokyo, Japan    Apr/1998– Mar/2002

B.A. in English Literature

LANGUAGE 

English: Fluent TOEIC 890Japanese: Native

When holding a meeting with this Expert, please understand the prohibited acts, handling of personal information, etc. in the terms of use and privacy policy, and apply after agreeing to these. After applying, you can easily make a meeting request. When the meeting is completed, the web conference information will be sent to the email address you entered when you newly registered.

Oops! Something went wrong while submitting the form.